Disasters Present Unique Opportunities
In the days before a record winter storm was slated to strike the eastern seaboard of the United States, a person could go to their local department store and find fully stocked shelves containing salt, snow shovels, water and blankets. Taking the probability of an increase in sales into consideration, the planners at Walmart were prepared to meet the needs of their customers. In fact, they added to the overall resilience of their community by providing their customers with essential emergency supplies.
Stop Looking at Resilience as a Necessary Evil
Resilience is your ability to effectively apply your company’s adaptive capacities in order to overcome the risks in your economic ecosystem. Whether you are working on day-to-day business problems like ramping up for customer demands, or responding to an emergency on your shop floor, you will need to apply needed capacities in order to operate your business.
Crisis Planning is Planning
Learning to plan in a crisis starts with an organizations’ ability to actually learn how to plan. This may sound redundant, but an organization with solid planning principles is less likely to falter during a crisis. Good plans are seldom abandoned, as they are just as reliable in a crunch. It is vital to have solid practices, to consider multiple outcomes, to anticipate how your plan might succeed, and also to spend some time considering how it might fail. When you have excellent systems that feed necessary data into your plan, your organization becomes more effective at anticipating outcomes.
Your Company is a Critical Part of the Whole Community
In times of crisis, the Feds would really like you and your company to respond effectively. Otherwise, they have to step in to deliver needed commodities. They have over half a dozen warehouses all over the United States ready to deliver water, food and diapers to your customers. However, even they realize it is important to maintain a “Whole Community” approach to pushing needed aid to the disaster zone. In a disaster, there can never be too much reliance on a single person or entity to save the day. Everyone will need to help each other out and do their best to stay prepared.
Be Ready for Opportunities
Whether you manufacture or distribute goods – from the source to the store shelves, you are critical infrastructure. Even if your services are in support of other companies, you are likely a part of a chain the ultimately reaches the consumer. When you fail your part in the supply chain, someone has to step in and replace you. Sometimes it is a competitor, sometimes it is the Federal Government. In both cases, if your company cannot respond, then you stand to lose out on the opportunities that present themselves in a crisis.
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